MUDHAUS HAS A SMALL collection of rejected (unselected) designs that will never see the light of day. At some point I am sure we thought they were beautiful, or clever, or functional or even perfect. But for some reason, they didn't make the cut. But as we were assembling this collection of work, we had to share one that had almost been ... the Citré Shine redesign.
Long-time colleague, David Gitter brought me into his new gig at the Lambesis Agency in Carlsbad to work on a crash and burn project. Lambesis had done all the prep work to define the problem and set up the challenge. But they were short the resources needed to prepare the necessary number of options for this important new client, Citré Shine. So I filled in as one of several voices in the mix. A few days after the presentation, the first version shown here was selected as the new design and I began the process of preparing new art files for the packaging.
Then, as quickly as it had been selected, it was withdrawn. It was a disappointment, but not all that surprising since the design represented a radical departure from the existing product. But it sure would have been nice...